At it's launch in 1949 Badminton Horse Trials billed itself as The Most Important Horse Event in Great Britain. The prestigious event is now widely recognised as the most important event of its type in the world. Attracting over 160,000 fans to witness a field of 80 of the best human and equine athlete combinations tackle the ultimate equestrian challenge, the event is one of the biggest spectated sporting events in the country.
With course designers constantly re-inventing the famous Badminton cross country course and changes to the, world class, shopping village layout in previous years, 2018 sees a re-invention of the Media Centre and the end-of-day press conference.
Changes to the internal layout of the Media Centre will largely go un-noticed however the addition of a public stage is certain to draw attention.
In an initiative developed in partnership with, title sponsors, Mitsubishi the pinnacle of world class eventing is opening up the floor to questions from the fans, supporters and followers of the sport.
Media Director Julian Seaman uttered the word 'modern' when discussing the new developments, and modern it shall be. With a roving microphone to allow the audience to ask questions the press conferences are set to become another stage of the event and certainly more exciting and potentially more unpredictable than ever before.
With live streaming and coverage on Radio Badminton, those that are not able to be there in person will be able to text their questions in, live during the conference or in advance.
An inventive new approach from the most traditional of events.