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The Eventing News Bit

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Land Rover Discovery Lease Included In Top Prize In Kentucky

4/15/2018

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The Land Rover Kentucky Three-Day Event, taking place at the Kentucky Horse Park in Lexington, KY April 26-29, 2018, is set to be the biggest edition yet. After five years as the presenting sponsor of the event, and a principal partner of US Equestrian for the past eight years, Land Rover will assume the role of title sponsor. Tagged as the ‘Best Weekend all Year,’ the Land Rover brand will enhance the Kentucky Three-Day Event with new consumer activations for the entire family.


With the FEI World Equestrian Games™ Tryon taking place in September, this year’s starting line-up is anticipated to be one of the most competitive yet as riders aim to make their mark ahead of team selection.


The renowned equestrian competition, won in 2017 by three-time Olympic gold medalist and current world no. 1, Michael Jung of Germany, will be sure to challenge those striving for their share of the significant $400,000 prize money.


As part of Land Rover’s partnership with the event, the triumphant rider of the inaugural Land Rover Kentucky Three-Day Event will not only claim their share of the prize fund, but also will be presented with the keys to a 12-month lease of a Land Rover Discovery. The keys to the car will be awarded to the winning rider by Kim McCullough, Vice President of Marketing for Jaguar Land Rover North America, LLC following the Show Jumping finale.


“We are very excited to be returning to the Kentucky Three-Day Event, one of the most prestigious equestrian events in the world. Land Rover’s long-standing affiliation with equestrian sport has been strengthened by taking on the new role as title sponsor, making for an even more exciting year ahead.” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America


The Land Rover brand’s ‘Ultimate Stable Experience’ was created in 2017 to provide attendees insight into the six different Land Rover models, each which encompass their own defining characteristics, personality and positioning. Given the excitement around that first event the program returns in 2018 showcasing the brand’s compact Land Rover Discovery Sport SUV. It will be displayed alongside a range of top equestrian apparel and equipment. As part of the Stable Experience, visitors will have a chance to meet some of the competitors at rider autograph signings; there will even be a miniature pony for younger fans to pose with for photographs.


The seventh annual “Land Rover Tailgate Experience,” which invites participants to showcase their most inspired vision of a quintessential British designed tailgate, is back. The winner will receive an exclusive ticket package and tailgate spot for the 2019 Three-Day Event.
​

As one of only six annual Four Star Three-Day Events in the world, over 80,000 spectators are predicted to make their way to the Kentucky Horse Park to catch the four days of supreme action. The event will be telecast on the NBC Network on Sunday May 6, 2018 between 2:00-3:00 pm EDT and will re-air on the Olympic Channel on Saturday, May 26, between 3:00-4:00 pm EDT. Go to the USEF Network for livestream details of the competition that will air daily.
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  • Home
  • About
    • The Bit Team
  • The What's On Bit
  • The Feature Bit
    • A lot of love for Albion
    • From Mucking Out to Going Out
    • Winter Riding
    • Behind The Lens
    • A day in the life of
    • 5 Minutes With - Sophie Wells >
      • 5 Minutes With - Imogen Murray
    • 10 Things Only..Non-Eventers know >
      • 10 Things Only...Level Playing Field
      • 10 Things Only...A Winter Owner Knows
      • 10 Things Only...Eventers
  • The Foodie Bit
  • The Training Bit
    • Train With Harriet
  • The Bit Bank
    • Dressage Style
    • How to poultice
    • Managing Bacteria In Hay
    • It's in the bag
    • Late Summer Style
    • New Season Essentials
    • Perfecting The Warm Up
    • What to look for in a livery yard
    • Hot To Trot (Up): Burghley Edit
    • Therapeutic Jewellery
    • The Eventing Bit >
      • Hot To Trot (Up): Burghley Review
      • Burghley - Post Dressage Thoughts
      • The Eventing Report >
        • St. James's Place Barbury International
        • Belton International
        • Rockingham International
        • The Mitsubishi Motors Badminton Horse Trials
        • Land Rover Kentucky
        • Tattersalls' International
      • Saddles For Eventing
    • Coping With Nerves
    • The health threat of ammonia
    • Fashion Inspiration From Badminton
    • A British Brand Making Waves
    • Thank You Valegro
    • It's All About The Cape
    • Photography - Are You Breaking The Law?
    • Burghley Styling: Evemy & Evemy
    • The Bit Meets Ludwig Svennerstal
    • How To Walk In High Heels
    • BEVsOnTour
    • Eventing It Boys
    • A Touch Of Glamour
    • At Home With Caroline Smail
    • Sophie Leonard Country Clothing
    • Horse Scout - Equestrian Networking
    • At Home With Alice Hurley
    • Controlling Your Mindset For Peak Performance
    • Time For A Spring Clean
    • Trotting Out In Style
    • Mixing Competing With Student Life
    • The Badminton Bit
    • Thermoregulation & Rugging
    • The Spectator Style Guide: Badminton Edit
    • Hot To Trot: Summer Style
    • Chester's Bits
    • The Funny Bits
    • Bandaging Tricky Areas
    • Hot To Trot (Up): Burghley And Blenheim Edit
    • Equine Nutrition
    • Stabling away from home
    • The persistent cough - what does it mean?
    • Coping With Fireworks
    • A lot of love for Albion
  • Contact