Back in March we started to notice some fabulous social media marketing from a new brand - Horse Scout. That brand has grown and grown and flourished into a widely recognised website, network and service. Could we be looking at the Equestrian world's LinkedIn?
Horse Scout is a unique tool for those in the equestrian industry to connect riders - both professional and amateur, breeders, trainers, grooms, yard owners and horses, giving individuals the ability to build profiles for themselves, their businesses and their horses, much in the same way as the business world uses LinkedIn to build a network of business contacts and influencers to follow.
Unique to Horse Scout is the ability to automatically connect bloodlines between horses profiles. The platform instantly recognises matched progeny and siblings thus endorsing stallions, creating a unique advert and creating a new point of interest for those browsing.
The technology behind the site gives users a great user experience - being easy to navigate, mobile optimised and perfect for updates and browsing on the move, to fit in with the frantic and mobile lives of those within the industry.
But who's the brains behind the business?
Three Star Event Rider Lucienne Elms spotted a gap within the industry back in 2013 and since then has made it her mission to secure the investment and develop the idea into a reality. Lucienne had early successes in training, breaking and selling horses which enabled her to self-fund her eventing career.
Lucienne knows a thing or two about the equine sales industry having regularly produced and sold horses for international clients and household names such as former world number 1, Oliver Townend. And over the past two years Lucienne has created something more than an advertising site, she's created a new way of thinking and working, a new network for the equestrian industry. She's created a way for amateurs and professionals alike to raise their profiles, expand client bases and showcase their skill and expertise.
We've joined the likes of Oliver Townend, The Billy Stud and Jenny Loriston-Clarke in creating profiles for ourselves, horses and yards. What is great is that it is really simple to use, as simple as something like Facebook for example. The simplicity of creating a profile, adding photos and videos, bloodlines and vetting records is simply a case of following the guided path through the process and filling in a few boxes.
Best of all - it is FREE! Yes FREE! Anyone can create a profile to showcase themselves, their horses and their yards. Changing profiles to adverts is a click of a button and costs £7.99 a week or £24.99 for 3 months for Stallions.
And the benefits? The technology allows users to simply trace their horses bloodlines, connect with others in the industry, follow horses and riders they have an interest in, and all of this is shared to over 12,000 users across a variety of social media platforms.
Horse Scout - Advertise - Discover - Connect, it really is that simple and from where we stand could completely change the way we approach selling and sourcing horses.